Start with the need.
Build the right connection.
Personal-loan campaigns should establish a person’s interest in discussing borrowing without implying approval or a specific rate. General purpose and location may help routing, while identity checks, credit assessment and sensitive account details belong in the receiving provider’s process. Personal-loan campaigns should accurately present the role of the receiving lender or service provider. Publishers identify genuine inquiry intent and campaign geography, while approval, affordability review, available terms and any product-specific decisions remain with the provider. Publishers and buyers agree sources, qualification and commercial terms before activation. Availability is subject to campaign review.



