Start with the need.
Build the right connection.
Homeowners exploring solar need a clear discussion about their property and goals. Initial qualification should establish project interest and location without promising savings, financing approval or eligibility for a particular incentive. Solar campaigns need clear boundaries between new installations, existing system service and general energy questions. Capture the property location, ownership status and the requested project without promising savings, financing approval or incentives. Buyers can define supported equipment and property criteria. Publishers should use only approved offers and disclose any relevant eligibility conditions in the campaign materials.



